I'm going to create a new energy drink called Peanut Punch. The gimmick? It'll knock you balls off...and give you six hours of energy. Which is one more than the current gold standard. Perhaps I'm overexplaining.
Yeah, it's an interesting discussion. I'm just kind of cynical, but it seems like providing your customers with what they wanted would be the best way of being profitable. I wish more companies cared about more than just the bottom line numbers.
I thought this might be about a company that paid their employees better than average, provided daycare, rolled out products that are made locally by workers with decent working conditions, or did lots of stuff for charity. I would consider that more like "having a soul" versus just making poo that your target demographic likes. To appeal to skateboarders and surfers all you have to do is pretend to be antiestablishment / counterculture.
A lot of people in Gettleman's shoes would be panicking and forcing the issue, reaching for need and going into "win now" mode in regard drafting and contracts. Gettleman has been pretty cool under pressure so far.