I'm glad he signed. Luke is someone whose tenacity and attention to detail can be an example to all. The guy is simply awesome and I am proud to have multiple jerseys with his name on them. This Sunday me, my wife, my four year old, and my one year old will gladly wear out 59 jerseys while watching the game.
Getting people invested is as simple as doing something different. People are turning on it because every night for the last month we have seen essentially the same 2 or 3 matches with the women. This 3 faction thing sucks.