Even simpler really. Prisco, King, Banks (insert tool name here....) are not that unlike huddlers. They like Pie. I always try to take a nanosecond to put myself in other's places before criticizing. If I'm a sportswriter in the Winter that is known as "July in the NFL" and I want Pie.... do I write facts about a small market team like the Panthers overcoming wholesale changes to OL and Secondary to make a remarkable comeback to win the division again? Do I write about a young, brash QB that celebrates first downs and is universally hated by 13 out of 14 SEC Football markets? Do I write about a head coach that has been on and off the hot seat for 3 seasons and has the doofiest spec's known to man? Do I write about an organization more devoted to vanilla than Ben and Jerry's? Or do I write a 3 pager on the potential of RGIII? Which piece gets more Pie?