I hope Manziel is great in the pros. It's not often you get to see a small white guy juke world class athletes out of their shoes.
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I think that's the gorilla in the room that everyone is trying to avoid. This is the only logical reason for his popularity. Being a small white guy, as you stated, juking all those big black guys in college, people are curious or even praying that he's able to do the same in the pros. I, for one, don't think he'll be able to juke those monsters for a prolong period, but one has to be curious whether he can or awaiting the time he fails. Most people know he'll fail but hoping on the slim chance that he doesn't. Very similar to T3bow.
One thing that doesn't work in Manziel coming out with all the hype is that not only his teammates try a little less hard for him, the opponent take it personal and go at him harder. One thing I remember hearing a lot of during the Linsanity period is that the black players would go at him extra hard so he would struggle at time. Right now Lin is just one of the guys. If Manziel can overcome the first wave of personal vendetta, not crumble and disappear into oblivion, he can create a nice career for himself.