It means we are going to be in for some new Coors Light commercials starring our ex-Coach, John Fox. I'm picturing it now.
Commercial One
*The scene is the typical press conference*
Coors Light Guys: "Hey Coach Fox, what do you think about the Coors Light can where the mountains turn blue when the beer gets cold"?
Fox: "It is what it is."
Coors Light Guys: "Is Coors Light the most refreshing beer you've ever had?"
Fox: "It is what it is."
Coors Light Guys: "Do you say anything other than *in a mocking Fox voice* "It is what it is"?
Fox: "I don't really know how to answer that question. We'll have to go back and look at the tape."
Commerical Two
Coors Light Guy: Coach Fox, how come there was only a six pack of Coors Light available for everyone to share at this press conference?
Fox: "We've got a budget, and that had something to do with it".
Coors Light Guy: Coach Fox, we can't find the delivery guy to order more Coors Light. Did this budget that you're referring to mean that he no longer has a job?
Fox: "You'd have to ask someone in the personnel department about that".
Coors Light Guy: "Do you think we can find a way to get some more Coors Light or this more of a day to day situation?"
Fox: "Day-to-day means kind of where we’re at today is where we are, and we’ll take it day-to-day."
Coors Light Guy: "This isn't much of a party without Coors Light".
Fox: "We are what we are and that is what I'm trying to change so we're not that"
Edited by X-Clown, 03 January 2011 - 05:06 PM.






