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Bidding reaches 2.5 Billion, Rubin out.

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The price of the Carolina Panthers has reached $2.5 billion, according to people familiar with bids for the NFL team, which would set a record for a U.S. professional sports franchise.


The rapid escalation in bidding has prompted Michael Rubin, the billionaire executive chairman of sports-apparel company Fanatics, to drop out of the process, said the people, who requested anonymity because the matter is private.


Also looming over the deal is interest from local billionaire Jim Goodnight, CEO of SAS Institute Inc., the people said. Goodnight has a net worth of $9.9 billion, according to the Bloomberg Billionaires Index, while Pattison is worth $7.5 billion.


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Goodnight would be a good choice as well. 

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