Most of us cheered for another team before we were awarded the franchise. We picked up quite a few rabid fans during the Superbowl run, it's be nice to pick up even more.
I got swept up during the 05 season, but then that was the first time I'd been in the US. UK NFL fanbases are basically a function of Superbowl wins and how much the city is a tourist destination. I saw a total of 5 Panthers jerseys in my two NFL games in London, 2 of them were NC girls studying over here.
The only way the Panthers will get a game over here is if they win at least one Superbowl.