I don't think they are telling him to force the ball at all. That is his decision based on down distance and time on the clock. That is all part of the learning process. Don't you remember last week that Cam was talking about throwing the ball away and not forcing it. Obviously the coaches are telling him that but he is so competitive he tries to do things beyond his ability right now.
i think they are letting him make a lot of decisions that teams don't ordinarily ask or allow their rookie or young QBs to make.
that may put him at a disadvantage early because he makes more mistakes that way, but in the longer run it will help him out. he will be more confident in his ability to make decisions and he will have learned from experience what to do and not do in various situations.
one theme i notice is that they are taking away typical crutches that a lot of young QBs rely on.
-pass heavy where most teams with young QBs are run heavy.
-deep and risky passes where normally short, high percentage passes are called
-no wristband playbook
i think they are doing a great job of preparing him for the future.