Well, while they may be about the same academically, UNC really is harder to get into if you are an out of state student than Wake Forest. UNC limits itself to something like 15% of out of state students, because state schools are required to serve the needs of state residents over those from out of state.
With Wake being private, they don't have these restrictions. In fact, about 3/4 of Wake's students are out of state students.
From that perspective, I agree.