Charlotte Bobcats owner Michael Jordan admits his team has an image problem, and he's not referring to their 4-26 record.
It's something worse, in his opinion. Somehow, after eight seasons as a franchise, the Bobcats still are not considered a part of the fabric of the community.
This is partly the team's own doing, he said, due to some regrettable moves, including a 2008 decision by former owner Robert Johnson to lay off the entire community relations staff. They were the ones responsible for coordinating team donations, community service projects and other acts of kindness.
Read more here: http://www.charlotte...l#storylink=cpy
Decent article about MJ trying to reconnect with the community, something that has not really been done for the 8 years of the Bobcats' existence. What I find interesting are the comments, which are all about buying back the Hornets name. One person suggests that since NOLA may very well be moved to Seattle, they would become the Sonics again, leaving the Hornets name up for grabs (with a $15 million price tag). I know Stern has said he's not interested in moving that team, but something has to be done.
Every time I go into hat or sports stores in the mall here in Charlotte I see more Charlotte Hornets gear than Bobcats. Re-branding this team and changing the color scheme would be a hefty endeavor financially, but it would go a heck of a long way to re-energize this city and the fan base...especially if it comes along with a decent number 1 or 2 draft pick this year. I think this city really wants to love this NBA team badly, but the lingering effects of Bob Johnson make it hard to embrace.
Other comments are saying we should use the Cougars name and the red/light blue color scheme. Works for me. What we have right now just isn't working.
Oh, and we lost by like 40 tonight I think.