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Jordan wants to restore Bobcats' image

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Posted

Charlotte Bobcats owner Michael Jordan admits his team has an image problem, and he's not referring to their 4-26 record.

It's something worse, in his opinion. Somehow, after eight seasons as a franchise, the Bobcats still are not considered a part of the fabric of the community.

This is partly the team's own doing, he said, due to some regrettable moves, including a 2008 decision by former owner Robert Johnson to lay off the entire community relations staff. They were the ones responsible for coordinating team donations, community service projects and other acts of kindness.

Read more here: http://www.charlotteobserver.com/2012/02/18/3026916/michael-jordan-seeks-to-restore.html#storylink=cpy

Decent article about MJ trying to reconnect with the community, something that has not really been done for the 8 years of the Bobcats' existence. What I find interesting are the comments, which are all about buying back the Hornets name. One person suggests that since NOLA may very well be moved to Seattle, they would become the Sonics again, leaving the Hornets name up for grabs (with a $15 million price tag). I know Stern has said he's not interested in moving that team, but something has to be done.

Every time I go into hat or sports stores in the mall here in Charlotte I see more Charlotte Hornets gear than Bobcats. Re-branding this team and changing the color scheme would be a hefty endeavor financially, but it would go a heck of a long way to re-energize this city and the fan base...especially if it comes along with a decent number 1 or 2 draft pick this year. I think this city really wants to love this NBA team badly, but the lingering effects of Bob Johnson make it hard to embrace.

Other comments are saying we should use the Cougars name and the red/light blue color scheme. Works for me. What we have right now just isn't working.

Oh, and we lost by like 40 tonight I think.

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Posted

It was 100-54 at one point. I think there would be a lot of 'past fans' that would come back to the Hornets brand. Buying new hats, jerseys, and apparel if the theme was reinvigorated.

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I think this city really wants to love this NBA team badly, but the lingering effects of Bob Johnson make it hard to embrace

http://espn.go.com/nba/attendance

Despite fielding the worst team ever put together in the NBA, or possibly any sport for that fact, we are 14th in the league in attendance. Imagine if they actually put a good product on the court.

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Posted

we need to draft well. Everything gets better with winning, and small market teams win through drafting well. See Oklahoma City.

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Posted

bob johnson is about as bad as george shinn. screw both of them. we have to lose the bobcats thing. it is a must. the whole organization needs an entire makeover to save the franchise. lots of work to be done. but it has to be done.

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Posted

Cam_Newton_and_Michael_Jordan.jpg

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Posted

go hornets!

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Posted

People in NO want whoever the new owner is to re-brand the team. They all hate the logo, name, colors, etc.

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I'm not sure the Hornets name should be resurrected but the Bobcats never stuck and the fan experience was a shadow of the old Hornets games. We have a small uptown venue with a shitty team, so until that changes it doesn't matter how we package it. Must draft talent, something we have never done.

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Bringing back the Hornets name will do more for the team than anything else they can possible do. .

If you believe that, then you really underestimate what winning can do.

Also, a big reason there is more Hornets merchandise than Bobcats in the stores is that "throwback" attire is big right now and very popular with the NBA fanbase.

Spend $15M on the rights to the Hornet name then go out and continue to win 1 out of every 10 games and nothing will change. I just think this whole "We need the Hornets name again" movement is highly overated. Changing the name will have no impact without putting something worthwhile to watch out on the court.

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Renaming this pitiful basketball team the Hornets will do nothing. I swear some of yall act like the Hornets won an NBA title with this nostalgia. I vividly remember people ready to see them go. Now you'd think we were in the Eastern Conference Finals every year.

If you change the name, you still will have MJ as the owner, still have NBDLers starting, and still have people saying "I know they're the Hornets now, but its just now the same I miss Zo and Mugsy!". Changing the name isnt a fix. There's a plethora of Hornets hats and gear on the market, why not just buy those?

Also, the pink elephant in the room. MJ is not the owner or spender that Bob Johnson was. He handed that man a playoff team and 2-3 years later MJ has made it infiinitely worse with no set destination in sight. He's more "likeable" and people want to "support" him more, but I challenge anyone to tell me how we're better now with MJ as our owner than we were with Bob. Our FOUNDER was willing to spend and try to make this work, MJ still hasnt shown that. I used to blame "fans" for lack of support and deep apathy, but right now with the recent moves we made, I dont blame people NOW.

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