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Blitzkrieg Panther

Rebrand Hornets

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John posted this on Facebook and I figured I'd leave it here (mock-up from a NOLA fan):

NBAConcept-Court-CharlotteHornets.png

522727_390024561027861_110429122320741_1250898_1254406_n.jpg

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i just came.

Dick Vitale@DickieV

A DISGRACE is the only word to think of when u look at the roster Mr Jordan has put together 4 the hoops loving fans of Charlotte.#PATHETIC

Gotta agree with Dickie V here. Charlotte deserves better than what big bob and MJ are doing...which is pretty much nothing.

Bobs Cats must be put down!!!

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I bring good news. Actually, I've been bringing good news, so I bring better news.

BAM:

The possibility grows... I tweeted Bonnell earlier, asking that since Benson intends to rebrand, what is the likelihood that MJ will take on the Hornets brand. I already know from stories on the issue in the past that the team can't comment on another team's brand as it is against league rules.

I didn't get a direct response, but this is just as good:

https://twitter.com/#!/rick_bonnell

#Bobcats president Fred Whitfield said it's not appropriate for him to discuss "Hornets'' nickname (cont.)

I asked Whitfield in response to new Hornets owner Tom Benson saying he intends to change nickname.

Can't blame Whitfield for declining comment on this. The league would no doubt frown on him speculating.

To me, if we weren't considering it, Whitfield COULD just come outright and say "We are not rebranding or considering any rebranding whatsoever."

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Meh.

If this happens, and it's looking like it will, I believe it will be a success short term. Don't see this working long term, because we still suck and players in the NBA don't wanna come to Charlotte.

Charlotte is a bandwagon sports city, about as bad as Atlanta when it comes to sports fans. It'll be all good for a year or two, but when the fans realize we still suck, they'll stop supporting the Hornets just like they don't support the Bobcats. There will probably be rumblings in 10-15 years about us, well Charlotte, losing the Hornets again.

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Changing your jerseys and colors scheme is not the same as rebranding. There's never been an NBA team to rebrand to a previous/existing franchise. Change is good, which is why I accept the Bobs today over the Hornets 20 years ago. What thee catch the buzz movement is about to do is erase the Hornets completely from the NBA. We will remain the Cats while NO rebrands to a "new" (not to be confused with rehash) logo and name.

The Bobs are not gonna gentrify themselves and alienate their diehards.

I will refer back to my earlier analogy. What have the diehards given us?? You mean the tens of people who show up at the games. If we pick up interest from re-branding then the diehards can find someone else to cheer for.

The "diehard" Bobcat fans who are somehow attached to the Bobcat name are non-existent. It is you and like 5 other guys. For every "diehard" we lose because of the name we will pick up two more because of the energy and nostalgia the Hornets will bring. Especially if we get Unibrow.

Just look at the recent polls. Around 93% of the respondents either want to re-brand as the Hornets or don't really care. Are we trying to protect the 7% who do care and want us to stay the Bobcats?? That makes no sense.

Regardless of whether we re-brand or revamp it is past time for something to represent change and a new era of the NBA in Charlotte.

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Meh.

If this happens, and it's looking like it will, I believe it will be a success short term. Don't see this working long term, because we still suck and players in the NBA don't wanna come to Charlotte.

Charlotte is a bandwagon sports city, about as bad as Atlanta when it comes to sports fans. It'll be all good for a year or two, but when the fans realize we still suck, they'll stop supporting the Hornets just like they don't support the Bobcats. There will probably be rumblings in 10-15 years about us, well Charlotte, losing the Hornets again.

I think there is no doubt that if we don't find some sort of sustained success you could be absolutely right.

But we are likely going to stink again next year and the year after if we really are committed to building through the draft. This will provide a good buffer until hopefully we have the players to be successful.

Otherwise, by doing nothing we are hastening our demise IMO.

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One last thing. People forget that Charlotte didn't turn on the Hornets because of play on the court. It was because George Shinn had a sex scandal, then let Alonzo and Larry Johnson walk without much of a fight, and then wanted the taxpayers to fund an entire new stadium despite the fact that we were #1 in attendance and not paying to keep our best players here in Charlotte.

People felt like George Shinn was just stealing our money and not giving the fans anything in return. So the fans revolted.

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Teeray, you are the man. Agreed again on all counts. I'd like to add that the state already loves MJ, so for him to be the guy who brings them the Hornets back... His popularity will skyrocket. And I agree with Aggie as well, if there isn't a product on the court to back the energy that the rebranding brings, then it won't be sustained. No team can ride on merchandise and marketability alone due to a brand... That again, is why this is the prime time to do it, with a top pick, two young rookies with quite a bit of promise, shedding salary albatrosses over the next 2 years, the outlook is nothing but good

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I find it funny that one of the arguments against rebranding is the 2.5 million price tag. That would be mostly recouped from merchandise sales. Even if Jordon doesnt rename them the Hornets he should defiantly try to get the name and merchandise rights.

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I like how $2.5 million is too much to ask for making many many new fans, but a number much higher than that is perfectly fine to pay Diop, Carroll and others.

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