In the neverending debate about who wants rebranding and why, here is yet more evidence of why a rebrand is needed.
Everyone knows my stance on the issue, I'm a loyalist to our hometeams no matter what. They could be named the Charlotte Turdlickers or the Carolina Duckbutters and I would still be a fan. But, I want to make it clear that my stance on the rebranding isn't simply due to some idiotic obsession with happy childhood memories, although that certainly pops up within the reasoning.
My desire to rebrand is because our franchise has suffered from day one due to a shortsighted, ill-conceived brand with little appeal locally, nationally, and internationally.
People can say what they want about the Hornets brand, but the New Orleans Hornets brand isn't the same as the Charlotte Hornets brand. Charlotte's was an international commodity, both highly stylish and fashionable when it came to merchandise. New Orleans isn't.
I prefer the Hornets brand if it becomes available which seems to be a growing possibility. But, regardless, the team needs to rebrand to something more appealing or our franchise will not last here. Simple as that.
Anyway, here is even more evidence of why:http://www.publicpol...-mlb-squad.html
North Carolinians love their NFL franchise, but they also want a Major League Baseball club in the state, to complete its hosting of teams in each of the four major professional American sports leagues. Of the three already here, 51% like the Carolina Panthers the best, with 14% going for the Carolina Hurricanes and only 5% with the Charlotte Bobcats, who are the worst team in the NBA by three games.
The Cats are even less popular with black voters (10%) than the Canes (11%). They also manage only 6% of fans even in the Charlotte metro area, where the Panthers, who also call the 704 area code home, have a 65% share of the region. The Canes are most popular in their home turf, holding the Panthers to only a 34-32 edge in the Triangle. The Canes are also more popular with younger voters. 18% of those under the age of 45 like them best, but only 9% of those over 65 do.
45% of Tar Heels want an MLB team, while 29% do not. Though the sport has suffered in popularity with African-Americans and youth in recent years, black voters (55-13) are much more desirous of having pro baseball in the state than white voters (43-32), and young voters (56-26) also favor a club more than their elders, with desire waning from 48% to 43% to 40% across the age spectrum.
The numbers speak for themselves.