Under Armour, the maker of sports apparel aimed at athletes and the athletic, is expanding its presence in the underwear category by broadening its collection of boxer briefs. The campaign promotes the new offerings in the Boxerjock line with the theme “You’ll never wear regular underwear again.”
The campaign features Cam Newton, who signed an endorsement deal with Under Armour in February 2011 that was called the largest ever given an incoming National Football League rookie. Mr. Newton, the quarterback for the Carolina Panthers, also appears in ads for Under Armour football gear like the new Highlight cleat.
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