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Charlotte Hornets Rebrand


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#46 Sapper

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Posted 29 May 2012 - 05:06 PM

Sapper- that's one of the main points of the movement. We think that changing the name attracts more fans, sells more merchandise, drives up tv viewership.

All those things increase revenue and help make the team more viable in Charlotte long term.

Let's be honest, if the team continues down this path of being:
Last in the NBA in Merchandise Sales
Last in the NBA in TV viewership
28th in the NBA in attendance
Owner losing millions every year.

We won't have to worry about them Being the Charlotte Bobcats or the Charlotte Hornets because they will be the Seattle Supersonics. The lease agreement penalties are on a sliding scale and we can't expect any owner to sustain the losses this team continues to pile up and stay in Charlotte.

For me this movement is about energizing a fan base and ensuring we always have a home team to root for.

It would be silly for us to expect MJ to spend that kind of money without believing that there will be an adequate ROI for him.


Yea, I agree wholeheartedly. But this will be a business move before it is a move to appease (what I think) is a fresh, invigorating fan movement. I think his first step should be to send out surveys to past and present season ticket holders about a name change, and see what kind of response that entails. Ask past members why they sold their tickets/or didn't renew them and if a re-brand might persuade them to come back.

Ask present holders the same question, but phrase it as a 'would you support the team more or less if there was a potential re-brand'.

Then slowly expand the demographic to viewers/casual fans, etc...

Set up quick Q&A's outside TWC Arena for sold out games and see their response.

#47 JGib23

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Posted 29 May 2012 - 08:34 PM

I agree 100% with what you just wrote.

To be honest, I can't believe they haven't already done that.

I'm a former season ticket holder (from seasons 1 & 2) and they have never reached out to me to find out how they could earn my business back. I'm almost dumbfounded that they have never contacted me.

#48 Cyclonus

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Posted 30 May 2012 - 07:48 AM

They need to wash the shitty taste of the Bobcats out of everyones mouths. The entire thing has been one cluster fug after another since day one. Even though he's gone I still associate this team with Bob Johnson. A re-branding would be a smart decision in my opinion. Naming them the Hornets would be a bonus.

#49 TANTRIC-NINJA

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Posted 30 May 2012 - 08:32 AM

I agree 100% with what you just wrote.

To be honest, I can't believe they haven't already done that.

I'm a former season ticket holder (from seasons 1 & 2) and they have never reached out to me to find out how they could earn my business back. I'm almost dumbfounded that they have never contacted me.


Dont forget..Bob Johnson layed off his whole marketing dept and sales guys the last year he was in Charlotte. You got lost in the shuffle...also nice to see grafitti not taken care of in the restrooms of TWC arena.

#50 4Corners

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Posted 30 May 2012 - 09:17 AM

Dont forget..Bob Johnson layed off his whole marketing dept and sales guys the last year he was in Charlotte. You got lost in the shuffle...also nice to see grafitti not taken care of in the restrooms of TWC arena.


Graffiti, really?

Damn Ive only been to the arena once in the past two or three years but that's just embarrassing. Shows the management is lazy and doesn't care.

#51 4Corners

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Posted 30 May 2012 - 09:18 AM

They need to wash the shitty taste of the Bobcats out of everyones mouths. The entire thing has been one cluster fug after another since day one. Even though he's gone I still associate this team with Bob Johnson. A re-branding would be a smart decision in my opinion. Naming them the Hornets would be a bonus.


Ditto

#52 King Taharqa

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Posted 30 May 2012 - 09:49 AM

The most monolithic movement in history. Black people dont support the Hornets Rebrand movement, and could care less about Hornets revolutionary history. Thats why we're still the Bobcats. If you don't like it, move to Australia.

#53 Porn Shop Clerk

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Posted 30 May 2012 - 09:53 AM

the bobcats leave a shitty taste in everyone's mouth because of bob johnson, but people can't wait to swallow some more of shinn's hornets?

par for course

#54 4Corners

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Posted 30 May 2012 - 10:05 AM

The most monolithic movement in history. Black people dont support the Hornets Rebrand movement, and could care less about Hornets revolutionary history. Thats why we're still the Bobcats. If you don't like it, move to Australia.


Or Africa

#55 King Taharqa

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Posted 30 May 2012 - 10:10 AM

Or New Orleans.

#56 4Corners

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Posted 30 May 2012 - 10:32 AM

Africa is probably cleaner

#57 AppStatePanther

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Posted 30 May 2012 - 10:38 AM

Or New Orleans.

I thought we got this sub forum to be able to talk about this without the racist trolling.

#58 King Taharqa

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Posted 30 May 2012 - 10:41 AM

You can talk about it all you want. So can I. Just like if you chose to come over to the REAL forum and talk playoff bball, you're more than welcome to. MrTD posts in the other forum as well.

Judging by the inactivity in this forum, you guys need me over here BADLY.

#59 Cyclonus

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Posted 30 May 2012 - 11:50 AM

The most monolithic movement in history. Black people dont support the Hornets Rebrand movement, and could care less about Hornets revolutionary history. Thats why we're still the Bobcats. If you don't like it, move to Australia.


Can someone translate what this clown is saying for me? I don't speak race card.

#60 CCS

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Posted 30 May 2012 - 11:52 AM

I wish people would admit that they just want the damned Hornets name back for nostalgia purposes instead of trying to make some kind of business argument.


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