I wish people would admit that they just want the damned Hornets name back for nostalgia purposes instead of trying to make some kind of business argument.
Selling nostalgia is big business.
There are cars, music, video games, movies, appliances, homes, vacations and clothes that all incorporate nostalgia to encourage people to spend money they otherwise would not feel the urge to spend.
In sports, why would teams play games in retro uniforms if it was not for nostalgia and getting people to spend more of their hard earned money?
There is an excellent business case to be made for the re brand and that case is nostalgia.
There are also people that already have nostalgia for the Bobcats and what they represent. Their memories are very strong too.
Some people will claim that the re brand doesn't matter but the passionate response to these threads tells me it matters more than most people are willing to admit.
That passion is built on nostalgia and nostalgia drives revenue to the bottom line.