You can't really base the punishment on who it affects.
Punishment has to be paid by someone, and unfortunately people who weren't involved will get hit with the brunt of the sanctions.
The fact that a majority of people in Central PA STILL back Paterno in the wake of the Freeh Report shows just how much of a stranglehold PSU football has on the community. I understand it's not the NCAA's right to regulate morality, but a message MUST be sent that Penn State is not slave to the football program.
If you're a player for the Nittany Lions, how do you run out of the tunnel in that jersey? If you're a fan, how do you support the school knowing what went on there for so long? On the road, Penn State already plays in some raucous environments, but in light of the scandal, how will opposing fans react?
Penn State football will eventually take the field again, but to do it this fall is just too soon.