I fully expect it to have almost 0 long term impact on their business one way or another. Americans tend to forget things quickly.
Maybe. Though in 30-40 years when American society has almost completely accepted homosexuality Chickfila could be looked at in a bad light. But I'm sure there were a lot of companies that were prejudice towards black people and we don't even remember their stance now. It will be interesting to watch it all play out. And by "all" I mean watching the acceptance of homosexuals in society get played out.