Team "president" is a fitting word for Mr.Morrison because that's exactly what he is. He is a NFL politician. I've met him before too, and I won't dispute the fact that he is a nice man. Smiles and handshakes.
Has the team honestly improved since Mr.Morrison was named team president?
His job is to make fans feel like the organization gives two shits about them, so he does his job well because it worked on me at least.