Yup. You notice the article mentions a few owners doing the opposite of Richardson, pushing for the deal to get done. Owners from the Giants, Patriots and Falcons, teams that actually care about putting a quality product on the field.
JJR is smart enough to know that if the product on the field isn't "quality," he stands to lose money. To say he doesn't care about the quality of the product is absolutely ridiculous. (And, I believe he cares about it more than the money.)