They ran an entitled rich snob, so they took on his personality to defend him. They started seeing everyone else as worthless and lazy because that's how Romney thinks of people who weren't born rich.
Why is it that if you vote democrat the only reason some think is possible is that you want a government handout?
It is possible for a rational individual to think that continuing to give incentives and breaks to big business will do more damage to the country than the current "entitlement" programs
They argued against boogeymen instead of actual policies. I saw the word "welfare" more this time than any election when it was actually relevant.
In 2004, they argued as if they were the everyman, good ol' boy, beer drinkers, fighting against the rich elitist snobs like Kerry. This time, they argued like they were the rich elitist snobs, and the everyman just wants a handout.