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Jordan Officially Interested In Changing Name to Hornets


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#71 P-paw

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Posted 06 December 2012 - 06:20 PM

Not true. We identify with the brand of our teams as they represent us. By your logic it would be of no consequence if the Tarheels were no longer the Tarheels, or the Blue Devils the Blue Devils. In business....branding is one of the absolute most important things. If Metallica changed their name do you think they would be as popular?

The point is this......the city always has been more invested in the Hornets and when they left it took something out of Charlotte. Remember LJ, Alonzo, and Mugsy painted on the side of that building? It will come back when the Hornets come back. We will be an NBA city again. I just really don't think you understand the implications. I would actually bet it would have an impact on our ability to sign free agents, season ticket sales would go up. They sell more Hornets hats then Bobcats hats right now and the Hornets aren't even in Charlotte. We would get more national attention. The rebranding would undoubtedly provide more revenue for the team which directly impacts the product on the court.

Agreed, BUT I also see his point as well. There will be no reason to rebrand if the product you put out on the court is poo. But, I think you're right..as silly as it may be..the rebrand is actually exactly what the Bobcats need. Also, it's great timing..as it seems to me..they are starting to find their own.

#72 TheMaulClaw

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Posted 06 December 2012 - 07:27 PM

Agreed, BUT I also see his point as well. There will be no reason to rebrand if the product you put out on the court is poo. But, I think you're right..as silly as it may be..the rebrand is actually exactly what the Bobcats need. Also, it's great timing..as it seems to me..they are starting to find their own.


I agree that ultimately the focus should be on having a good team. But the rebranding isn't a detracting force. It enhances the product. Yes it is good timing, but even if the Bob's were the worst team in the league this year it would still be a good idea.

#73 P-paw

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Posted 06 December 2012 - 07:30 PM

I agree that ultimately the focus should be on having a good team. But the rebranding isn't a detracting force. It enhances the product. Yes it is good timing, but even if the Bob's were the worst team in the league this year it would still be a good idea.

Well of course.. apparently we are all still living in the past with the thought of The Hornets rushing through our nostalgic brains. I can't wait to see it happen as I know it will be at least a boost in fan attendance amongst other things.

#74 TheMaulClaw

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Posted 06 December 2012 - 07:34 PM

Well of course.. apparently we are all still living in the past with the thought of The Hornets rushing through our nostalgic brains. I can't wait to see it happen as I know it will be at least a boost in fan attendance amongst other things.


It wouldn't have been so bad if NO would have changed their name from the onset, but since they didn't....The Hornets name has been mocking us ever since.

#75 P-paw

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Posted 07 December 2012 - 01:26 AM

It wouldn't have been so bad if NO would have changed their name from the onset, but since they didn't....The Hornets name has been mocking us ever since.

I think anyone who has been following the NBA for a while will always see The "Hornets" connected to Charlotte first...even despite being in NO for a while. I'd be willing to bet that the Charlotte Hornet brand sells more merchandise and things like hats and such than the NO brand. It'll be a nice to have Charlotte Buzzin' again..

#76 Third Degree

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Posted 07 December 2012 - 10:59 AM

I wonder if it would have any effect on free agents wanting to play for the Charlotte Hornets. Some of the guys in the league grew up as fans of the team.

#77 Zod

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Posted 07 December 2012 - 11:18 AM

I wonder if it would have any effect on free agents wanting to play for the Charlotte Hornets. Some of the guys in the league grew up as fans of the team.



nope.

One thing effects free agents.... $$$

#78 L-TownCat

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Posted 07 December 2012 - 11:38 AM

Man, I hope this happens sooner rather than later... I remember being a kid back during the 90's Jordan era and the Hornets were fugin poppin'. And back when I actually cared about Charlotte basketball. I guess it didn't hurt their popularity that their team color was like the color of the 90's.


I know you fugers remember those windbreaker jackets.



What you talkin? I still wear 'em.

#79 Sapper

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Posted 07 December 2012 - 12:23 PM

Not true. We identify with the brand of our teams as they represent us. By your logic it would be of no consequence if the Tarheels were no longer the Tarheels, or the Blue Devils the Blue Devils. In business....branding is one of the absolute most important things. If Metallica changed their name do you think they would be as popular?

The point is this......the city always has been more invested in the Hornets and when they left it took something out of Charlotte. Remember LJ, Alonzo, and Mugsy painted on the side of that building? It will come back when the Hornets come back. We will be an NBA city again. I just really don't think you understand the implications. I would actually bet it would have an impact on our ability to sign free agents, season ticket sales would go up. They sell more Hornets hats then Bobcats hats right now and the Hornets aren't even in Charlotte. We would get more national attention. The rebranding would undoubtedly provide more revenue for the team which directly impacts the product on the court.


They sell more Hornets hats because nostalgia is in right now. People think it is cool that they remember the Charlotte Hornets - in hat form. Of course I remember the murals; and I have a signed hat from the '92 -93 team (that I posted once, I think).

What a lot of people don't know is that the team 'The Hornets' were originally a minor league baseball farm team that was adopted in the early 1900's. And the term 'Hornets' was in reference to Cornwallis referring to Charlotte as a 'Hornet's Nest'. The story, and evolution of the story is really cool.

The team, however, was an afterthought to the city of Charlotte when Shinn asked for a new arena on their dime.

The glory days were replaced by street signs, petitions and a product that represented a good but not great mentality - a product that ultimately knew its fate.

I'm invested in the team - a team that might suffer from causation vs. correlation. They might become the Hornets again, and make the playoffs. But the reason will be because they are building a new product - not because their name changed and people will come out of the woodwork to support them.

Hell, people will probably jump off the bandwagon because the team is 'selling out'.

#80 Third Degree

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Posted 07 December 2012 - 02:20 PM

Solution:

Change name to Hornets
Bring back logo. make a couple modern changes
Keep the current color scheme
Force fans to buy merchandise of orange and blue Hornets
Make money back
Sign good free agents
Stop turning the ball over late in games
Win lots of games
:stuff:


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