It's easy to just tell teams to get better to avoid it, but the current rules at least give teams a chance to be in the game.
well there's that...but even then, just provides even more reason to 1) improve your passing game and 2) score first and 3) have a defense that can cause turnovers just in case.
With this rule, if you don't have a defense that can stop a 15 yard pass (absolutely WAY easier to make than an onside kick), then you can potentially go an entire season with only a handful of possessions.
What do you think that's gonna do for ticket sales for those teams? Teams like the Browns and Panthers still sell tickets because they at least are competitive and there's a chance of winning. But when it's week 11 and there's a 20:1 time of possession ratio against you all season because Nakamura can't stop these 4th downs, it's going to be a very different story.