Chud tried to stay ahead of defenses and in doing so got too cute. I really think he over thought a lot of thinks and tried to fix something that wasn't broken. Last year the read option caught guys off guard, so he implemented more of it. The problem with that is that not only did you give defenses and entire offseason to prepare, but it puts a ton of additional strain on the OL by making them hold blocks longer so Cam can make the decision about what to do with the ball.
I assume he thought, initially, that more reps would iron out the problems but with a rookie LG, IR'ed C and back up RG's it only exacerbated the problems. Cam was taking a lot of hits and was essentially the entire offense.
As the season went on he FINALLY saw that it wasn't working and went back to a more traditional, pro style offense with the read option sprinkled in and the results were a lot like what we saw last season.
I don't have a problem with the read option used now and then to keep defenses guessing and such, but it shouldn't be the basis of your whole offensive game plan.
I blame almost all our offensive problems on Chud.
So then read option is simply asking the QB to do more, make the call whereas a standard 'pro style' offense involves the OC calling the play and the QB sticking by that?
That's how I understood it - but does read option also involve the QB rushing more often? Presumably if they're unable to pick the play they're left with little option but to rush or be sacked or throw a silly int? I can't recall the game but I recall Cam throwing a rushed pass earlier in teh season that was easily picked and returned for a TD - a sign of poor utilisation of Read Option?
Was the Broncos fixture one of the games where we adopted the heavily read option style? I'm sure it was around week 9/10 and Cam got nailed by the Broncos pass rushers - that wasn't nice to watch!