Two examples that readily comes to mind:
1. Cam at the pro-bowl wearing his jersey out of his pants. Media and fans alike complained. Only to find out that Rodgers and Brees both did the same thing. Apparently the NFC QBs agreed to do something different.
2. Remember the whole "OMG Cam charges for his autograph?!!" Only to find out that The Golden Calf of Bristol does the same. Well except, he charges much more. Likewise, both Mannings, Rodgers, Brees, and Brady charges too. And yep. They charged more.
I could list more, but I think we get the point.
The media wants Cam to be this yes sir.. Oh gosh this is so great im so humble.. rather than a guy who has that basketball court trash talking style and has miles of confidence. They want him to be The Golden Calf of Bristol...if Cam did the Arron Rogers title belt he would totally be slammed for it.. If he won a super bowl of course.. It would be well deserved if he didnt.