While I generally agree that Carolina is a good franchise and that Charlotte is a good place to live, I don't know if this OC job, this time, was that desirable given the need to win right away. Most guys when they take over a job have some time to get things right, in Carolina that isn't the case.
Gettleman on the other hand was given longer than a 1 year window to produce so I think you have to separate the GM job from the OC job instead of lumping it all together like you did. For the GM job it was desirable. For OC not as much.
As for Kelly, you made that up. He said he went back to ponder the decision and say good bye on his own terms. Sure Philly sweetened the pot but I never heard anyone say he went back because the Panthers job was gone. After all it was never available so why would he say he was leaving in the first place.
You don't need more than one good year as a OC, especially if you've been successful at it before.
Any decent OC is going to do well with this Carolina team. That's not a big risk.
And as I said, Shurmur, Jackson and Ross clearly wanted the job. And other journalist reported that Cowher and Gruden were interested in the job as well. And Remember, the NY Times Football blog (Fifth Down, with Analytics Specialist, Chase Stuart), called it 'the best coaching opportunity in 20 yrs'. Take that for what it's worth. But they said it (and other high level Football blogs said things similar, speculating about which big name coaches would step out of retirement to coach or GM the Panther job). So get your head out of the mud.
The point is: Carolina is a very attractive job, contrary to what many long time, downtrodden fans want to believe. And "Market" doesn't really matter in football. And Charlotte, is as nice a place to live as anywhere. That's not an issue. This isn't the NBA or even baseball. Different financial dynamics. I think the biggest problem with Carolina, is it's ownership, management and vision. Hopefully, Gettleman takes care of the player management and team vision aspect?
I clearly labeled Chip Kelly as speculation from "observers", which is what the chatter comprised of.
But go ahead, ignore everything else I said and what I documented/referenced.
It is, what it is.