I don't think the team actually uses the Panther enough in its packaging. Sure it's the logo, but that's about the end of it. The Vikings have their whole thing, and the Eagles and Bucs are also good at working in the stuff their team is named after. Even the Falcons pay tribute to their mascot by flying high above the radar and diving at the last minute.
Panthers are awesome animals and they should work that in more to how the team is presented.
Could be because there aren't actually any panthers in the Carolinas.
Yes there are.