The two that sparked the biggest conversation in my house were for car companies.
I felt like both Oprah and the Paul Harvey estate should be ashamed of lending themselves to something as cheap as hawking automobiles.
My wife said I was just being ridiculous.
similar to your argument, I felt that the Jeep commercial in particular would have been really moving if it just left all of the actual Jeeps out of it, and at the very end simply said something like "Jeep proudly supporting our troops and their families"
Once I figured out it was a Jeep commercial (approximately mid-way through), I just felt like it was preying on a really, really sensitive subject to market their product (not that doesn't happen all the time, nor would my version be any different- but the manner in which the advertising Jeeps was done was so overt)
Furthermore, I was really disappointed with the commercials this year. Nothing made me outright laugh. I actually thought the godaddy.com one with Bar Rafelli was awesome, then again I am 22 years old.