I imagine that the TV deals are written up, that the amount paid out is parallel to ratings, so say ratings amount of X=Z in amount paid to the NFL. especially when you are dealing with that much money over a long period of time the TV networks want to protect themselves as much as the NFL wants to get paid.
the new tv deals were supposed to bring in a lot more cash. my question is why didn't it?
And Ratings were down 2% this year for the NFL