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Hornets Art Concept

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Posted · Report post

Don't worry guys, I think this logo is from a poster on sportslogos.com...or whatever that site is

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Posted · Report post

Yaaaa no. That's bad.

And yes, I believe it's going to be Purple and Carolina blue (just look at the Back The Buzz shirts they handed out)...hopefully they don't butcher the brand. But can't wait to see what they go with...

Look at the new Winnipeg jets...they just came back but just like the new new Hornets , are a remake of an original franchise and a completely different franchise. (Winnipeg moved to Phoenix became the Coyotes, then Atlanta Trashers moved to Winnipeg and became the Jets)

They didn't copy the original look, they made a completely new one with a slight alteration to the colors and major alternations to the logos/script...I wouldn't be surprised one bit to see MJ and Co. Do the same

 

 

Then the I want the Hornets crowd is going to be upset because it isn't the Hornets from before. They want the same jersey's, logo's and mascot. 

 

 

Some aren't going to be happy unless it's completely the same and it's just not going to be. MJ has pretty much said as much. I think the Winnipeg Jet's situation is pretty close to what's going to happen here. 

 

Altered jersey's, Logo, slight modification to the color scheme. Darker purple and a lighter blue. 

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Posted · Report post

I don't really like the new logo that was posted here. The colors though are fine IMO.

To be honest, I'll be SHOCKED if the MJ releases the same logo, same uniforms, same colors, etc that we had before. For one, we don't know what sort of issues the NBA will have in giving Charlotte back certain trademarks. From a legal perspective, there are already concerns about what history of the Hornets, New Orleans would own and what history Charlotte would. You would THINK it would cut off as Charlotte Hornet history and New Orleans history, but apparently it's more complicated then that since Sinn moved the franchise. So, don't tell me that uniforms and logo concerns won't be a roadblock themselves!

 

Secondly, the old stuff is selling now because it's RETRO and hip! Will people still want the old look two years from now or will it be overdone? Think of how many teams have UPDATED themselves since the Hornets left for New Orleans. Most of the fans who grew up with the Hornets as teenagers, are going into their 30s. Those types of people are buying THROWBACKS to relive their youth but day to day aren't the type of consumers who will be buying merchandise. Expect the team to rebrand to a younger and hipper crowd; than what was hip in 1995.

 

Also, it has to cost LESS, I'd believe, to match some of the colors in the old Bobcats logo where they can. I have to think of all the things you'd have to change throughout the franchise and arena and saving one color, at the very least has to add up. I do see a bit of orange in this particular design that was posted and I wouldn't be shocked to see it in the new one; whenever it's released. 

 

In the end, I think people will accept the new logo. This is no different than all of the rebranding we see across professional including the Carolina Panthers (much more futuristic now), Philadelphia Eagles (the green is actually much darker than it was before) and the Atlanta Hawks (obvious difference). It just happens.

 

To honor the past, assuming MJ can get rights to, expect a throwback night from time to time. BUT like I said, I can't see him just throwing up the old jersey and logo for a number of reasons.

 

 

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In an interview after the press conference "As I posted above" MJ stated that using the same look of the old Hornets, using the same colors for a bit of cute nostalgia is a mistake. The new uniforms, logo and colors need to work for the future as well. Also said not to expect that based on some lettering and outlines behind him in the press conference.


He basically calls the Hornet colors outdated and fans wanting Cute, and Nostalgic uniforms silly, but not in a mean way. lol


You realize those aren't quotes from MJ right?

MJ's only comment on the subject that I can recall is that they haven't gotten that far yet.

They would be idiots to stray to far away from a brand that 80% of Charlotte wanted to bring back. I expect an updated version of the original with slight tweaks.

What kind of marketing idiot would try to change things completely? 80% of the people associate the name, with the colors, with Hugo, with the original logo. To try to change any of those things drastically would be beyond dumb.
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You realize those aren't quotes from MJ right?

MJ's only comment on the subject that I can recall is that they haven't gotten that far yet.

They would be idiots to stray to far away from a brand that 80% of Charlotte wanted to bring back. I expect an updated version of the original with slight tweaks.

What kind of marketing idiot would try to change things completely? 80% of the people associate the name, with the colors, with Hugo, with the original logo. To try to change any of those things drastically would be beyond dumb.


I'm with you, if MJ has made these comments mentioned in this thread then I certainly missed it.

People are taking speculation and just running wild with it.

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Any idea where it came from?

 

I really hope this isn't what they're looking to use.

 

it appeared on a website called Imgur, said he was not the creator and that it has been *leaked* but in reality it's probably something someone made up in photoshop.

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You realize those aren't quotes from MJ right?

MJ's only comment on the subject that I can recall is that they haven't gotten that far yet.

They would be idiots to stray to far away from a brand that 80% of Charlotte wanted to bring back. I expect an updated version of the original with slight tweaks.

What kind of marketing idiot would try to change things completely? 80% of the people associate the name, with the colors, with Hugo, with the original logo. To try to change any of those things drastically would be beyond dumb.

 

 

Jordan said that just because they were using the colors to highlight and outline some text didn't mean they would use the same colors. Also said they wouldn't try to assume any of the records from when the Hornets were in Charlotte. 


The current slogan Back the Buzz is using bobcat's colors in it, the board behind Jordan did as well. 

 

 

Bobcats marketing director said the move wasn't made for Jersey sells or merchandise because it'll be hard for them to make the money back for this switch from merchandise sales. 

 

 

 

 

Guelli said there’s a public misconception that the team can make back what it spends on a rebrand through new merchandise sales. He said the profit off licensed apparel is small enough that merchandise sales would not prompt this.

That 80 percent approval rating, for a team still looking to capture Charlotte’s imagination, did.

 

http://www.charlotteobserver.com/2013/05/21/4055083/michael-jordan-lets-bring-the.html

 

 

 

 

 

This was sent out to ticket holders. He's just prepping people for the logo and color changes. 

 

 

In letter to fans, Jordan says team colors might not be teal and purple, Hornets logo might change. That won't go over well.

 

 

 

https://twitter.com/Brett_Jensen/status/336997816801046528

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Posted · Report post

I mean let's just take a look at the "Back The Buzz" concept...

 

Back-the-Buzz-Info.jpg

 

 

...Seems pretty obvious that will be the color combination...definitely tweaked...

 

A darker Purple, and Carolina Blue instead of Teal...

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Posted · Report post

If MJ gives Alexander Julian the reins over the new uniforms, I have no doubt they will be stellar....hopefully he makes that happen.

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Posted · Report post

hideous. Just go back to the original. I hate when people do shit like this

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No one knows for sure what will happen but, it would be really stupid too go to far away from the original.

I am a season ticket holder so I have received all of the promo material, and I will have a buzz city jacket as I have already re-upped my tickets for the return of Hugo. I have spoken personally with Pete Guieli and also traded emails with him and while he hasn't told me anything that he hasn't said to any of the news outlets, I have a strong indication that we are not going to see wide spread changes.

The buzz city logo is Purple and Carolina Blue... The original Hornets designed by Alexander Julian obviously had both Purple and Carolina Blue in the uniforms. I think that Teal, Purple, and the original Hugo with some updates will play a major role in the design of Hornets 2.0
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No one knows for sure what will happen but, it would be really stupid too go to far away from the original.

I am a season ticket holder so I have received all of the promo material, and I will have a buzz city jacket as I have already re-upped my tickets for the return of Hugo. I have spoken personally with Pete Guieli and also traded emails with him and while he hasn't told me anything that he hasn't said to any of the news outlets, I have a strong indication that we are not going to see wide spread changes.

The buzz city logo is Purple and Carolina Blue... The original Hornets designed by Alexander Julian obviously had both Purple and Carolina Blue in the uniforms. I think that Teal, Purple, and the original Hugo with some updates will play a major role in the design of Hornets 2.0

nice post ... thanks for the insight 

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