Archived

This topic is now archived and is closed to further replies.

Jakob

Hornets Art Concept

51 posts in this topic

You realize those aren't quotes from MJ right?

MJ's only comment on the subject that I can recall is that they haven't gotten that far yet.

They would be idiots to stray to far away from a brand that 80% of Charlotte wanted to bring back. I expect an updated version of the original with slight tweaks.

What kind of marketing idiot would try to change things completely? 80% of the people associate the name, with the colors, with Hugo, with the original logo. To try to change any of those things drastically would be beyond dumb.

 

 

Jordan said that just because they were using the colors to highlight and outline some text didn't mean they would use the same colors. Also said they wouldn't try to assume any of the records from when the Hornets were in Charlotte. 

The current slogan Back the Buzz is using bobcat's colors in it, the board behind Jordan did as well. 

 

 

Bobcats marketing director said the move wasn't made for Jersey sells or merchandise because it'll be hard for them to make the money back for this switch from merchandise sales. 

 

 

 

 

Guelli said there’s a public misconception that the team can make back what it spends on a rebrand through new merchandise sales. He said the profit off licensed apparel is small enough that merchandise sales would not prompt this.

That 80 percent approval rating, for a team still looking to capture Charlotte’s imagination, did.

 

http://www.charlotteobserver.com/2013/05/21/4055083/michael-jordan-lets-bring-the.html

 

 

 

 

 

This was sent out to ticket holders. He's just prepping people for the logo and color changes. 

 

 

In letter to fans, Jordan says team colors might not be teal and purple, Hornets logo might change. That won't go over well.

 

 

 

https://twitter.com/Brett_Jensen/status/336997816801046528

Share this post


Link to post
Share on other sites

I mean let's just take a look at the "Back The Buzz" concept...

 

Back-the-Buzz-Info.jpg

 

 

...Seems pretty obvious that will be the color combination...definitely tweaked...

 

A darker Purple, and Carolina Blue instead of Teal...

Share this post


Link to post
Share on other sites

If MJ gives Alexander Julian the reins over the new uniforms, I have no doubt they will be stellar....hopefully he makes that happen.

Share this post


Link to post
Share on other sites

hideous. Just go back to the original. I hate when people do poo like this

Share this post


Link to post
Share on other sites

No one knows for sure what will happen but, it would be really stupid too go to far away from the original.

I am a season ticket holder so I have received all of the promo material, and I will have a buzz city jacket as I have already re-upped my tickets for the return of Hugo. I have spoken personally with Pete Guieli and also traded emails with him and while he hasn't told me anything that he hasn't said to any of the news outlets, I have a strong indication that we are not going to see wide spread changes.

The buzz city logo is Purple and Carolina Blue... The original Hornets designed by Alexander Julian obviously had both Purple and Carolina Blue in the uniforms. I think that Teal, Purple, and the original Hugo with some updates will play a major role in the design of Hornets 2.0

1 person likes this

Share this post


Link to post
Share on other sites

No one knows for sure what will happen but, it would be really stupid too go to far away from the original.

I am a season ticket holder so I have received all of the promo material, and I will have a buzz city jacket as I have already re-upped my tickets for the return of Hugo. I have spoken personally with Pete Guieli and also traded emails with him and while he hasn't told me anything that he hasn't said to any of the news outlets, I have a strong indication that we are not going to see wide spread changes.

The buzz city logo is Purple and Carolina Blue... The original Hornets designed by Alexander Julian obviously had both Purple and Carolina Blue in the uniforms. I think that Teal, Purple, and the original Hugo with some updates will play a major role in the design of Hornets 2.0

nice post ... thanks for the insight 

Share this post


Link to post
Share on other sites

1 additional comment.. It would be really stupid to not go with Teal for another obvious reason. No one else is using it. Off the top of my head Denver, Memphis, Utah all are using Carolina Blue and Purple is used by the Phoenix, Sacramento, and Toronto... We need to differentiate ourselves and go back to what worked so well before.

Lets see, we could keep what was once the leading merchandise seller in the entire NBA and what is currently the number #1 retro brand in the NBA....

Or

We could let the same people that just designed the latest Cats gear try to redo a classic. I mean the Cats gear was wildly accepted by the marketplace that it finished last in the NBA in merchandise.

Don't fix what's not broken...

This decision should be a cut and dry, easy decision just like the name change was.

Share this post


Link to post
Share on other sites

Toronto is just Red and Black these days

Share this post


Link to post
Share on other sites

People are taking speculation and just running wild with it.

What? That's not the huddle I know!

Share this post


Link to post
Share on other sites

This is all we need

 

charlotte-hornets-2013-style-guide-court

charlotte-hornets-2013-style-guide-logos

hornets-white-and-teal.jpg

2 people like this

Share this post


Link to post
Share on other sites