You realize those aren't quotes from MJ right?
MJ's only comment on the subject that I can recall is that they haven't gotten that far yet.
They would be idiots to stray to far away from a brand that 80% of Charlotte wanted to bring back. I expect an updated version of the original with slight tweaks.
What kind of marketing idiot would try to change things completely? 80% of the people associate the name, with the colors, with Hugo, with the original logo. To try to change any of those things drastically would be beyond dumb.
Jordan said that just because they were using the colors to highlight and outline some text didn't mean they would use the same colors. Also said they wouldn't try to assume any of the records from when the Hornets were in Charlotte.
Bobcats marketing director said the move wasn't made for Jersey sells or merchandise because it'll be hard for them to make the money back for this switch from merchandise sales.
Guelli said there’s a public misconception that the team can make back what it spends on a rebrand through new merchandise sales. He said the profit off licensed apparel is small enough that merchandise sales would not prompt this.
That 80 percent approval rating, for a team still looking to capture Charlotte’s imagination, did.
This was sent out to ticket holders. He's just prepping people for the logo and color changes.
In letter to fans, Jordan says team colors might not be teal and purple, Hornets logo might change. That won't go over well.