The company wanted to promote the Carolina Panthers, but its shirt used a map of the wrong state for the team to the north.
Apparently the states are interchangeable to Nike (NKE -1.03%), which has proved not only to be one of the most effective sports-apparel marketers around but one of the most geographically challenged.
Nike fumbled with a T-shirt (pictured) celebrating the Carolina Panthers, the football team based in North Carolina. It paired the team's logo with a graphic of South Carolina, Charlotte Observer columnist Scott Fowler reports.
Since the error was pointed out, Nike has pulled the link to the $32 shirt and is investigating the error.
"It indicates that someone associated with Nike believed that the Panthers play in South Carolina. Or that North Carolina's silhouette looked like South Carolina. Or something," Fowler notes.