I found it shocking, that people can't believe the organization would spruce up the Hornets brand for the relaunch? I mean, had the Hornets stayed in Charlotte originally... you think the team brand would have never changed in 10+ years? Come on! The NBA teams are going for more aggressive, bolder and sharper looks.
Just look around the league...
Very aggressive. Powerful. Compare that to their 80's logo which was the simple outline of the bird's face. The talons here are razor sharp and the logo is trying to derive fear. This is a major change from the image the team wanted prior.
Even in the point of a team name that doesn't call any sense of aggression:
The Jazz just changed their logo to something more bolder and shaper. Again, the 80's was very simple... the logo now is simple too but just more sharp and bold.
I feel like in the 80's when the Hornets logo came around, logos were more fun and cool and simple. Some did have a "tougher" look, like the Minnesota Timberwolves but the Hornets wanted to be "cool" and "fun". I'm just seeing a huge shift from that nowadays.
I think we will keep close to the same color scheme or something similar (maybe just darken it a bit). I think in the end, what we will get is something a little more IN YOUR FACE like...
I personally hope that I'm wrong and we keep the classic look, just don't see that being the trend. I do think that MJ will try and find some sort of balance.
At the very least, we might have a throwback night or two.