Not wanting to put a spin on the whole Nascar/Daytona thing, but I disagree that Nascar is that healthy any longer. Empty stands are everywhere and even though there are contracts in place currently, I see sponsorships going away in the near future. There sport is suffering from dull boring racetracks, cars and gimmicks.
Now to the spin.
What would be better for a sport in order to drum up new fans and bring back old ones, than to have a woman on the pole last year, the number 3 on the pole this year, and Junior win this year?
I know it's not wrestling, but still, the thought exists.