I dont really understand this logic.
Victor Cruz actually signed a modest contract.. Ended up settling for less than he thought he deserved, and probably less than he could have gotten elsewhere. He said he took a home town discount.. so signing with Roc Nation means nothing when it comes to discounts.
Every agent only cares about money... That is their main purpose.. If I was a player who only cared about money, I would go to the agent who has the best track record for getting players paid.
NY is a big market and him being a Latino football player in NY makes himself more marketable alone within the Hispanic community there, I'm sure he's getting hell of endorsements and money else wheres