Maybe you do this already but if not, you should.
Had to buy a coffee maker today. Mine died. I knew which style I wanted. Did not want to spend big bucks especially since no time to do real research. I could not go another morning without coffee. Looked briefly online at local stores, nothing stood out. Went to Target on my lunch break. They had one in the style I wanted (thermal carafe). Had the features I wanted...was a Mr. Coffee. Got out my phone to look at ratings. Several sites listed it 4.5-5 stars. So while I had my phone out..looked at prices. Target wanted $72.99. Best price I could find online was at Best Buy...online only, $59.99 with free shipping. Took that to the service desk and they sold me the coffee maker for that price.
Finally shopping is fun.