Over the past few years, it has become easier for fans to have a sizable presence in an opponent’s stadium. Long gone are the days when securing tickets required standing in line at a stadium months in advance, or buying them on the street from a scalper. Because of ticket-swapping sites like StubHub and TicketExchange, an NFL partner, fans can easily grab tickets even a few hours in advance and make the trip.This has led to more fans planning trips or buying on a whim, regardless of geography. According to StubHub, out-of-region fans account for 40% of NFL tickets sold on the site, up 14% in three years.When the Cowboys and Steelers play on the road, an extra 25% of tickets are sold on the secondary market, according to SeatGeek, a ticket-search engine. Even the Green Bay Packers, who have one of the most passionate fan bases in sports, trail far behind those numbers with 17%.According to players, coaches and executives, this can be a huge advantage on the field.
Indeed. Unfortunately we have known this for years.