I was reading this article on LinkedIn, which got me to a conversation with a co-worker, which, in turn, got me to start this thread. The CEO of Levi's says we can make a significant difference in water & energy consumption by wearing jeans 10 times before we wash them instead of the usual 2 times, which is what I do.
How many times do you wear them befoer washing them? Just wondering what my go-to general consensus that is teh Huddle says....
It’s no surprise that the manufacture of jeans is a water intensive process, but the 2007 Lifecycle Assessment we conducted (and updated this year) detailed just how big a part of the water and climate problem we are. The latest study showed that on average a single pair of 501 jeans consumes nearly 3,800 liters of water and produces 33 kg of carbon emissions throughout its lifetime.
That data galvanized us and pushed us to rethink how we make our jeans – and how we could become part of the solution. It led to the creation of the Levi’s® Water<Less™ process and implementation of the apparel industry’s first standard for 100% water recycling and reuse. Our push to curb water use across our operations has -- so far -- saved more than one billion liters of water globally since 2011. It’s also given us the credibility to challenge our customers to embrace more sustainable practices.