Just saying their point earning/redemption price ratio needs a bit of tweaking
all of the "reward systems" or whatever you want to call them are set up like this. they're all designed to squeeze as much of whatever the people running the program want (money, time, canvassing, whatever) out of you with minimal cost to themselves.
remember how lowes foods used to run that "s&h greenpoints" scheme? i think they changed the name a few years back. either way i used to work there in high school and one day we calculated what you'd have to spend to win the top rewards and the kind of numbers we ended up with make this promotion from the panthers look like a bargain.