Cam needs to get involved in the running game early because we all know we're a better team when he's running the ball. It causes frustration to defensive linemen. I'm sure it's something (defenses) talk about all week is not letting him get out of the pocket.
Running helps getting Cam in the rhythm early,I think as you look at those things the Panthers have got to make sure they are putting him early into the position to have success. That can equate to a lot of good things.
And not only when he's running the ball, the threat of Cam taking off is often just as effective as a good run because it opens up other things on offense.