Uniforms are a big deal to a certain age group. You never know some kid out there thats talented enough and grows up watching the NFL probably envisions himself in that uniform one day. So to have #1 most poo talking uniform in the country right now is what it is. I think it grows our fan base and gets people talking both positive and negative.
I'd focus the message on your girl. If at all possible give a slight jab to ATL at the end. The message should include crowd involvement if possible. This way, if the screen can delay the jab to ATL then you set them up perfectly.
"Cheer for Amy ___'s Birthday Atlanta! Thats right, you'll be that quiet on 10/16 too!"
That message banks on the fact that not many pay attention or care enough to make noise. The date is when the Panthers play @ Atlanta.