the part that's hard for me to understand is i have some well meaning friends and they know what FB is. they know its a data collection device also designed to alter brain chemistry, ends up making people depressed... and when i ask why they are still on it - the whataboutism starts. well whatabout walmart? are you still going to walmart? and i start realizing that their identity is tied up in FB and asking them why felt like an attack on how they sustain their identity - so it seems like its not only about a self image projected to the world, but an internal self image also. its really strange.