Honestly don't bother, I don't disagree, it's not about market size so much as relevance (sorry I used that term). And from a media perspective the panthers were on the bottom of the shoe until 2002, an Marty hand some hand in changing that.
Close, but not quite. You can't do the math on the ranking number, but you have to use the household/population figure. Just adding Charlote+Raleigh would put "Carolina" at 13.5, between Seattle and Minnesota. A bit better than your #15 suggestion 🙂