"Buy Low and Sell High" is a common saying in the stock market community. It seems simple enough but there can be a lot of work that goes into it. I think mostly success following this motto comes because of skill in evaluating the products and markets involved. Based on your portfolio you probably are someone with this skill, or at least consult with people who have it.
In football evaluation is pretty important too. Its more than just measuring arm length and suggested versatility. "Buying low and Selling High" is still an important concept in football, but the evaluation is different. Please invest in getting some people on the Coaching Staff and FO that have these skills where football in concerned, because based on the product (The 2021-22 Carolina Panthers) you, and nobody you have been consulting with lately have this skill.