first, the QB situation and OL is completely screwed up and very limited options to fix it, esp. in the draft.
then we've got a HC that is hanging on by a thread....
why would anyone that wasn't absolutely desperate want to come here? I mean it's essentially temp employment.
You can't equate valuation with success. From Mar 2021, this listing has the Cubs and the Dolphins in the top 20 valuations. Both teams don't exactly have a history of championships under their belts.
Dallas didn't position themselves as America's Team -- that was a phrase that was bestowed on them by sports announcers in the 70's as commentary of how often they were being aired on TV. (source: https://en.wikipedia.org/wiki/America's_Team )
But you do bring up a point about good marketing: one aspect of high quality marketing today is social media.
And the Panthers' social media team, as led by Amie, was often referred to as being the best in the NFL in terms of the quality of the Panthers' creative content vs what other teams were doing. The schedule announcements of recent years are a great example.