They made malt liquor tasty / refreshing and low-carb / low-calorie.
Then some jack wagon made a YouTube video mocking the claws, but it ironically turned into a vital piece of marketing for them.
Perfect shitstorm of things for white girls to go apeshit over them.
Not really.. I'm not defending him but people who like to say "dont talk about race and it will go away" keep racism going. If you dont acknowledge a problem you can never move forward. Like jayz say "we know the pain is real but you cant heal what you never reveal"