The NFL absolutely has preferred outcomes. Playoff viewership can swing pretty dramatically. But honestly, the Super Bowl is an entity of it's own. Doesn't matter who is there viewership is going to be massive. It's the biggest television event of the year and is way bigger than the game of football. It's a complete media spectacle and the football game itself has honestly almost become a background for it. The diehard football fans are tuning in for the game, but the spectacle itself is what draws the massive viewership and there's a lot of people watching that don't know their ass from their elbow when it comes to football. It's why I don't understand all the uproar from football fans about halftime acts. Guys, the halftime show isn't for you. They know that. They're not catering to you with it. You're watching anyway. The halftime act is to try to maximize the non-football audience. Let them enjoy it. Halftime for you is a break to grab some beers and wings. I can honestly only remember actually tuning in for one halftime show and that was the Dre/Snoop/Eminem year.