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Continuing the previous threads about the future of Sunday Ticket -- a new entrant has entered the bidding war. Apple is putting a proposal together that would bring Sunday Ticket to AppleTV+. (You wouldn't need the actual AppleTV streaming box, but would still need to subscribe to the + service) Apple isn't the only streaming service or network kicking the tires on Sunday Ticket. As we've said in those previous threads, the NFL wants their money, but they also want to go with a service that can provide the largest audience as well. Is Apple the right choice here? I'd suggest that if you're looking at strictly streaming, go with Amazon and use the success they've had with the Prime games so far. ESPN+ is also viable for a streaming partner since it's a natural tie-in to the Disney+ audience/subscriber base, although ESPN's live coverage can be spotty at times (see the finale of the Hot Dog Eating Contest last week as an oddly timed fail on their broadcast). There's still time. But how would you feel if it went to Apple vs a different partner other than DirecTV? https://www.macrumors.com/2021/07/09/apple-nfl-sunday-ticket-talks/