Not scrambling but can tell you and I are in different spaces, so can see where you're confused.
From the social post ...
"Target market: Business leaders looking for high end client hospitality". Notice how that is before "and rich die hard Panthers fans".
You're thinking this is 12-15 Panthers fans ALL dropping $10k each. When it's actually one person/company dropping $150k to host the event. You're telling me if your boss or business counterpart came to you and said he was chartering a private jet, 5 star hotel, food, and celebrities to go watch (insert any team/city here), and it was all free, that you wouldn't go?
I'm in entertainment and studio partnerships, we and our competition do this all the time. Last year a major Houston based retailer took my team to a Houston Texans game in their suite, full trip covered. None of us were Texans fans, or even lived in the Houston area. And it was awesome. Again, experiences.