I'm talking about this part:
in the history of the NFL there have been literally hundreds of men to coach in the NFL. Out of those hundreds, 21 have been African American. 21 out of hundreds. 14 of those 21 have been since the Rooney rule in 2003. You can draw your own conclusions, from those numbers. I however saw no evidence that the owners had any desire to diversify before the Rooney rule.
The fact is, that yes this is America and the majority of the owners are private businessman running their private business and can basically do as they please with it. However the NFL itself like so many other major industries has grown to the point where its existance has a great impact on the mindset, culture, and behavior of this nation. The decisions they make affect not just you and I as fans but our children as potential players. They represent the endorsements from other major industries as well as the major charities of the world. An entire culture of people that do not all share the same views about what is right and wrong.
Ask yourself honestly, if you were an owner and had lived through the past 60 years of racial tensions in America. You are burdened with the weight of not just your own team but the preservation of the league itself. You have to maintain the support of your fan base, but you also have to make sure you cultivate an environment that must constantly be infused with new talent from ALL walks of life and at ALL levels. But you must do so without alienating ANY part of your constituents. With all this on your plate, is making a promise to at least consider an African American coaching candidate every time really all that bad? Who gives a fug what the media says. Its there job to stir up convo about the league, good and bad.
All you gotta do is promise an interview.
Not a follow up interview.
Not a hire.
1 hour of your time.
and you pick the guy.